Innovative Consultancy Aviation and Aerospace
Marketing Strategy | Business Planning | Data Analytics
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Consulting Services
Market Research & Analysis
Market data is researched and analyzed to identify and define target customers. Primary and secondary sources include customer and competitor surveys and interviews, government datasets, publications, whitepapers, and regulatory documents. Analytics conducted to determine market conditions, trends, and future forecasts.
Brand and Market Position
Customer perceptions and loyalty is analyzed based on brand history, maintenance reliability, lifecycle and affordability. Performance and operations value is also evaluated in depth to determine cost per available seat mile, residual value, performance specification (payload/range), and situational awareness and safety.
Sales and Distribution Channels
In-house operations and licensing of sales and distribution channels are assessed. Coordination is conducted with associated departments and leadership teams for sales and distribution channel cooperation. Company profiles, suitability, and introductions are performed for licensing of sales and distribution channel collaboration.
Pricing and Financing
Primary and secondary pricing of the offering is analyzed against the competition within the current and future marketplace. This involves rate of depreciation, financing options, warranty value, avionics and parts obsolescence, service bulletins and regulatory compliance, pricing power, and return on investment.
Value Proposition
Competitive advantage of an offering that is persuasive to the customer that a business agrees to deliver. Often based on customer demands and interests, competitive alternatives, company reputation, product quality and reliability, availability, customer service, technical support, and pricing and financing.
Go-to-Market Strategy
An innovative idea for business growth and the plan that captures this market opportunity. Devised from an accurate understanding of current and future market conditions, branding and positioning, sales and distribution, and pricing and financing. Navigates an offering to a future marketplace resulting in revenue.
Executive decision-making support with strategic advisements that connect products and services with customer needs within the parameters of time, cost, reliability, and environmental sustainability
Aerospace & Defence
Interoperability and Situational Awareness Technologies
Space and Satellite Technologies
Enabling interoperability and situational awareness capabilities and driving the competition continuum.
Quantum Science & Technologies
Bridging the gap between commercial technologies and the key application requirements of the government and military.
Green Aviation
Mission-focused operations, platforms, and infrastructure that is environmentally sustainable. Meeting the requirements of the Federal Sustainable Development Strategy, including the Defence Energy and Environment Strategy.
Gender Based Analysis Plus (GBA+)
Mission-focused workforce that is diverse, inclusive, and meets the requirements of Canada’s Gender and Diversity Plans.
“ Aviation is proof that given the will, we have the capacity to achieve the impossible ”
Eddie Rickenbacker, WWI US Fighter Ace & Entrepreneur
Featured Clientele
Multinational corporations and government agencies supported. Featured clientele include the following:
Longview Aviation Capital Corp. (Viking Air Ltd., De Havilland Aircraft of Canada Ltd. etc.)
MTU Maintenance Canada Ltd.
Transport Canada
Associations
Modalis Infrastructure Partners Inc.
Strategic investment advisory and professional services specializing in international transport infrastructure privatization, investment, development and operations.