Green Aviation
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Mission-focused Sustainability
Consulting Services for Market Growth
Market Research & Analysis
Market data is researched and analyzed to identify and define target customers. Primary and secondary sources include customer and competitor surveys and interviews, government datasets, publications, whitepapers, and regulatory documents. Analytics conducted to determine market conditions, trends, and future forecasts.
Brand and Market Position
Customer perceptions and loyalty is analyzed based on brand history, maintenance reliability, lifecycle and affordability. Performance and operational value is also evaluated in depth to determine cost per available seat mile, residual value, performance specification (payload/range, etc.), and situational awareness and safety.
Sales and Distribution Channels
In-house operations and licensing of sales and distribution channels are assessed. Coordination is conducted with associated departments and leadership teams for sales and distribution channel cooperation. Company profiles, suitability, and introductions are performed for licensing of sales and distribution channel collaboration.
Pricing and Financing
Primary and secondary market pricing of an offering is analyzed against the competition within the current and future marketplace. This involves rate of depreciation, financing options, warranty value, avionics and parts obsolescence, service bulletins and regulatory compliance, pricing power, and return on investment.
Value Proposition
Competitive advantage of an offering that is persuasive to the customer that a business agrees to deliver. Often based on customer demands and interests, competitive alternatives, company reputation, product quality and reliability, availability, customer service, technical support, and pricing and financing.
Go-to-Market Strategy
An innovative idea for business growth and the plan that captures this market opportunity. Devised from an accurate understanding of current and future market conditions, branding and positioning, sales and distribution, and pricing and financing. Navigates an offering to a future marketplace resulting in revenue.
Executive decision-making support with strategic advisements that connect products and services with customer needs within the parameters of time, cost, reliability, and environmental sustainability.
Consulting in Greening Defence Technologies
Requirements.
The Department of National Defence (DND) and the Canadian Armed Forces (CAF) support the low-carbon targets set forth by the Government of Canada and outlined in the Federal Sustainable Development Strategy with commitments to reducing greenhouse gas emissions from the 2005 levels with a 40% reduction by 2030 and a 80% reduction by 2050.
Customer Requirements:
Mandated in Canada’s defence policy, Strong, Secure, Engaged. Implemented within the Defence Energy and Environment Strategy (DEES).
Less energy waste. Ensuring systems and processes are in place that manage and measure performance to reduce demand and increase efficiency and conservation.
Cleaner energy. More sustainable energy sources, such as hydro, wind and solar and lower emissions;
Mitigating climate change risks. Assessing and adapting programs, critical infrastructure, operational and non-operational activities, and training
Minimizing environmental footprint. Reducing impacts to land, air and water from the infrastructure portfolio, commercial and operational fleets, and equipment.
Opportunities.
Market opportunities are prevalent and growing. As the largest emitter of GHG emissions in the federal government, DND and CAF have taken a leadership role in reducing GHG emissions from its infrastructure and commercial light-duty vehicle fleets through energy efficiency, climate change preparedness, sustainable real property, and green procurement where feasible.
Market Opportunities:
Improved Energy Efficiency at CAF Bases and Wings. Reduced reliance on diesel fuel generated power and clean energy procurement that requires 100% clean electricity by 2022, where available, and by 2025 at the latest through production or purchase. Wind and solar power generation and smart buildings construction that is LEED and Three Green Globe certified and aligns with The Green Building Directive and the CFHA.
Commercial light-duty vehicle fleet modernization. Zero-emission vehicle procurement target of 50% by 2023 offers potential opportunities for dual-use green aviation technologies, such as battery charging, recycling, and disposal infrastructure.
Sustainable aviation fuel. Nationwide supply chains that meets military technical requirements and NATO standards for interoperability for clean military fleet fuel and operations.
Consulting.
Consulting services are offered in green procurement practices and operational implementation. Government of Canada's Policy on Green Procurement directs the DND and other federal departments and agencies to integrate environmental considerations into the procurement decision-making processes for all goods and services purchased.
Consulting Services in Green Defence:
Value for money and a lifecycle approach. Key components of green procurement and proposal evaluations depend on the bidder understanding key environmental issues of its offering, demonstrating environmental features of its offering, providing information on corporate environmental policies and practices, and verifying that environmental specifications and standards are met before submittal.
Environmental evaluation factors and indicators. Involve operational costs of environmental resources, such as water and energy consumption, indirect environmental costs, such as excessive radiant heat, refurbished and/or recycled parts, recyclability, disposal cost and hazardous waste, environmental certifications, and a locally sourced supply chain.
